Social Networking
So Google has taken over the search in MySpace.... and is going to provide ads there....good move...
think they will eventually find a way to post ads onto the social networking pages themselves...
I believe its a brilliant Targeted marketing opportunity
Imagine a social networking site user on orkut (for instance) who has added communities about marketing, advertising industry, blah blah....He could be part of the corporate communication team or even a Marketing professional. Imagine what an Agency would give to display their ads to this customer...
Downsides - there might be some mis directed branding here; eg: a customer with a 'I hate Marketing' might also see the add...but I still think it gives us a very targeted segment of the market..
And to think I read an article a few days back about a social networking site saying that they incidently don't have a revenue stream....!!!
Gimme a break...
think they will eventually find a way to post ads onto the social networking pages themselves...
I believe its a brilliant Targeted marketing opportunity
Imagine a social networking site user on orkut (for instance) who has added communities about marketing, advertising industry, blah blah....He could be part of the corporate communication team or even a Marketing professional. Imagine what an Agency would give to display their ads to this customer...
Downsides - there might be some mis directed branding here; eg: a customer with a 'I hate Marketing' might also see the add...but I still think it gives us a very targeted segment of the market..
And to think I read an article a few days back about a social networking site saying that they incidently don't have a revenue stream....!!!
Gimme a break...
posted by Akshay | 7:19 PM
5 Comments:
dude...I didnt know that google has taken over MySpace...dont assume it...give me a URL with proof
Personally I think Internet marketing cannot guarantee anything..the Net User is fickle-minded and doesn't hav to see your AD if he doesnt want to. U cud put it up in front of his eyes and still may prefer to ignore it. I wud hate to find that a community is actually using pseudo-advertising to promote some brands.But there is no way out and the general public will hav to sit thru the ads...for all purposes all marketing is like a marriage...user searches and the brand is tries to reach him. Trouble is u hav a lifetime to work on ur marriage.......
hey sandeep
1st point - sorry for the URL couldn't find it...have been giving URL's in the next ones...
2nd point - Dont quite get the point...u have a problem with the blog or your marriage??
The fact about google taking over Myspace search is true.Came in Hindustan Times paper, i believe.But dont believe that there will be many pop ups on Myspace since Dewolfe and Anderson(founders of Myspace) will not allow that to happen.
The fact about google taking over Myspace search is true.Came in Hindustan Times paper, i believe.But do believe that there will be no pop ups on Myspace since Dewolfe and Anderson(founders of Myspace) will not allow that to happen.
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