Wen Analytics - tremendous potential

I believe web analytics will be not a additional aspect but a necessary element of any e commerce website .

The beauty with which it tells you about the movement of a customer on your site is much too important data to let go off....

Too bad people still haven't realised the potential....

I have worked personally with Google Analytics and have already made changes to web pages which I couldn't have figured out otherwise....

Let me give u an example I came across....

On our money transfer site we used to run a lot of promos and realised that one of our most viewed pages was the exchange rate page....we started putting a promo link on this page and there was an immediate jump in the number of customers clicking on the promo....

There are more complicated examples where we realised the mentality of the online customer...

Each site might hold a different set of customers will different mind sets and if technology provides us with an opportunity to get into the minds of these customers there is no excuse for not using it....

People have still not started investing in this as they haven't realised the potential of these tools...

Till they do...this stays between you and me ;)