: E commerce Views: September 2007

E commerce Views

Hi, Am really passionate about emerging trends on the internet...Web 2.0 excites me.... So I figured I would share it with u guys... What I believe is the next big thing or can be harnessed as a revenue channel...or is just something that excites me for some reason... Oh btw these views are entirely personal and not meant to hurt anyone’s sentiments Cheers Aks

Thursday, September 13, 2007

Mobile Internet Revolution vs PC Internet Revolution

I believe that the mobile Internet revolution will hit India before the PC Internet Revolution does.

Why?

Internet Mobile
Population in 2007 ~42 Million ~200 Million
Penetration 3% 15%
Predicted Population in 2008 ~54 Million ~370 Million
Approximate Growth Figures 29% 85%


1) We all know Mobiles have a higher penetration compared to PCs.
2) Cheaper for the common man to buy a phone, install GPRS and access the net on the mobile than to buy a PC, get an Internet connection.
3) More convenient to access the Internet from the mobile(given no problem with interface/usage). Can easily check my mail on my way to work. Check the balance in my account from my bedside just before sleeping.

Point 3 I think will be the biggest factor pushing the mobile internet market.

FYI: Internet mobile access accounts for 9% of total users already

Why not?
1) GPRS enabled handsets
2) Bad User Interface/Tough to pick up
3) Not enough sites
4) Illiteracy

I can probably go on and on why it wont work but one point that we need to realize is that, in today's ever changing world, with cut throat competition, there will be someone who looks to leverage this medium and provide a suitable service. The point to note is that it is without argument more convenient for the user and that will dictate terms in today's transparent and customer focussed world.

We need a Google equivalent for the mobile...someone who wants to provide convenience to the user and doesn't only care about profits.

I think all other factors can be overcome but unless this one is, my prediction wont come true.

Monday, September 10, 2007

First major Web 2.0 Tryst in India

So the buzz has died but I think this was the 1st engaging micro site from an India website on a big scale. Pretty neat..didn't hear too much about it though...

It was a brilliant idea which promoted brand engagement...the future of the Indian online industry?

I wonder if it did well? Questions -->Is India ready for such an advanced form of online marketing?

Compare it to the Adidas campaign to the mature internet markets
http://www.adidas.com/campaigns/iin/content/index.asp?adidas_cc=in

Amazing isn't it? Thats the future buddy. Even without a contest or prize this campaign has created a huge buzz...got a lot of people to engage in it...and finally added to the brand experience....

So guys remember Impossible is Nothing ;)