First major Web 2.0 Tryst in India

So the buzz has died but I think this was the 1st engaging micro site from an India website on a big scale. Pretty neat..didn't hear too much about it though...

It was a brilliant idea which promoted brand engagement...the future of the Indian online industry?

I wonder if it did well? Questions -->Is India ready for such an advanced form of online marketing?

Compare it to the Adidas campaign to the mature internet markets
http://www.adidas.com/campaigns/iin/content/index.asp?adidas_cc=in

Amazing isn't it? Thats the future buddy. Even without a contest or prize this campaign has created a huge buzz...got a lot of people to engage in it...and finally added to the brand experience....

So guys remember Impossible is Nothing ;)