Mobile Internet Revolution vs PC Internet Revolution
I believe that the mobile Internet revolution will hit India before the PC Internet Revolution does.
Why?
1) We all know Mobiles have a higher penetration compared to PCs.
2) Cheaper for the common man to buy a phone, install GPRS and access the net on the mobile than to buy a PC, get an Internet connection.
3) More convenient to access the Internet from the mobile(given no problem with interface/usage). Can easily check my mail on my way to work. Check the balance in my account from my bedside just before sleeping.
Point 3 I think will be the biggest factor pushing the mobile internet market.
FYI: Internet mobile access accounts for 9% of total users already
Why not?
1) GPRS enabled handsets
2) Bad User Interface/Tough to pick up
3) Not enough sites
4) Illiteracy
I can probably go on and on why it wont work but one point that we need to realize is that, in today's ever changing world, with cut throat competition, there will be someone who looks to leverage this medium and provide a suitable service. The point to note is that it is without argument more convenient for the user and that will dictate terms in today's transparent and customer focussed world.
We need a Google equivalent for the mobile...someone who wants to provide convenience to the user and doesn't only care about profits.
I think all other factors can be overcome but unless this one is, my prediction wont come true.
Why?
| Internet | Mobile | |
| Population in 2007 | ~42 Million | ~200 Million |
| Penetration | 3% | 15% |
| Predicted Population in 2008 | ~54 Million | ~370 Million |
| Approximate Growth Figures | 29% | 85% |
1) We all know Mobiles have a higher penetration compared to PCs.
2) Cheaper for the common man to buy a phone, install GPRS and access the net on the mobile than to buy a PC, get an Internet connection.
3) More convenient to access the Internet from the mobile(given no problem with interface/usage). Can easily check my mail on my way to work. Check the balance in my account from my bedside just before sleeping.
Point 3 I think will be the biggest factor pushing the mobile internet market.
FYI: Internet mobile access accounts for 9% of total users already
Why not?
1) GPRS enabled handsets
2) Bad User Interface/Tough to pick up
3) Not enough sites
4) Illiteracy
I can probably go on and on why it wont work but one point that we need to realize is that, in today's ever changing world, with cut throat competition, there will be someone who looks to leverage this medium and provide a suitable service. The point to note is that it is without argument more convenient for the user and that will dictate terms in today's transparent and customer focussed world.
We need a Google equivalent for the mobile...someone who wants to provide convenience to the user and doesn't only care about profits.
I think all other factors can be overcome but unless this one is, my prediction wont come true.
posted by Akshay | 11:39 AM
1 Comments:
I tend to be quite a contra to the whole mobile internet story. Among others here's why:
1. interface. twiddling thumbs might be a favoured international mass transit pass time but it's not a sustainable browse-time activity.
2. interface. opera-mini is light-years away from being a real option
3. catalyst. aka step-mom ;-). dps did little good for mobile internet. instead it found its way to the conventional net.
I agree it's logically sound to deduce that it's 'e'volution... but its still a while coming...
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